Legacy Website Modernization for AI Search
Modernizing outdated sites without full rebuilds. We specialize in retrofitting enterprise and legacy CMS platforms for GEO as a GEO specialist in Columbus, Ohio. This service is a legacy website retrofit for AI search.
Your website may look fine to a human, but to an AI, it might be an unreadable mess. Legacy systems—older WordPress themes, outdated page builders, and proprietary enterprise CMS platforms—often generate unstructured, "dirty" code that AI crawlers cannot trust.
The Problem: Technical Debt
- Inconsistent HTML structure
- Missing or incorrect schema markup
- Slow load times (Time-to-First-Byte)
- Non-mobile-friendly code
- Inability to add modern data layers
The Solution: The GEO Retrofit
- Inject a clean JSON-LD data layer
- Implement a headless content strategy
- Optimize server configuration for AI crawlers
- Establish a consistent entity identity
- Ensure data is machine-readable
Our Process
- Technical Audit: We analyze your site's code to identify specific areas where AI crawlers lose trust. We determine if a retrofit is feasible or if a full rebuild is more cost-effective.
- Data Layer Implementation: For most sites, we can inject a clean, modern data layer (JSON-LD Schema) that sits on top of your existing code, providing clear instructions to AI without touching your core CMS.
- Content Restructuring: We work with your team to reformat key pages into "Answer Nuggets," making them highly citable for AI models while preserving your brand's voice.
- Validation & Monitoring: We use specialized tools to validate that AI models are correctly interpreting your new data structure and monitor your AI "Share of Voice" to track progress.
You don't always need a new website. You need a smarter one.
