Blog

Insights on AI, Generative Engine Optimization (GEO), and the future of technology from our boutique Generative Engine Optimization firm. We specialize in improving AI Search Results.

The Silent Crisis: Why Being #1 on Google Doesn't Matter if Siri Doesn't Know Your Name

The Silent Crisis: Why Being #1 on Google Doesn't Matter if Siri Doesn't Know Your Name

January 13, 2026

Your top Google ranking is a vanity metric in the age of AI. Discover why structured data and entity authority are the keys to being recommended by voice assistants like Siri and Alexa.

SEO vs. GEO: Why "Entities" Are Killing the Blue Link

SEO vs. GEO: Why "Entities" Are Killing the Blue Link

January 7, 2026

Executive Summary: The era of Search Engine Optimization (SEO) focusing on keywords and backlinks is ending. The future belongs to Generative Engine Optimization (GEO), where visibility depends on establishing your brand as a trusted 'Entity' in the Knowledge Graph, not just ranking a URL on a list.

SEO is Dead. Why Your Business Needs "Generative Engine Optimization"

SEO is Dead. Why Your Business Needs "Generative Engine Optimization"

December 20, 2025

Discover why traditional SEO is failing and how Generative Engine Optimization (GEO) is the key to surviving the AI shift.